Our Data Promise to You

There are two types of customers using Cancer Central;
1. Information Seekers, those who are looking for products, services and support
2. Information Providers, those who supply the products, service and support

An information providers details will not go live on Cancer Central until a validation process has taken place. This validation process will take place annually to ensure the information is kept up-to-date and accurate. This will give information seekers the reassurance they deserve during an already challenging time.

At every step we will be very clear with what information is being retained and why and we will only keep information if there is a genuine reason and we have your consent to do so.

Our promise to Information Seekers:

• Cancer Central will be permission led, by you.


• You will be able to access information about providers in total anonymity. We will not track personal data unless volunteered by you. We wish for you to access the information in confidence. Your privacy matters to us


• What we will keep a note of, is the number of type of searches that occur and how many views an information provider gets. This is to understand what is a popular request so that we can enhance the experience for you, plus inform the information provider of the good news that they might be helping more people soon. This detail cannot in anyway be tracked back to you. It will be impossible.


• In accordance with common website practice, we will receive information about the type of device you’re using to access our website. The settings on that device may provide us with information about your device, including what type of device it is, what specific device you have, what operating system you’re using, what your device settings are, and why if a crash has happened. Your device manufacturer or operating system provider will have more details about what information your device makes available to us. This is information about the device only and will not give us any personal information about you or any other sites you may visit.


• If you wish to engage in additional future features on the site which requires a level of understanding about who you are, we will explain why, ask for your permission and confirm what information we will be storing and for how long. This can be changed by you at any time.


• Please be advised that when Ave responds with an answer from the NHS website, Cancer Central does not
  • (i) guarantee the accuracy, completeness, or usefulness of any information on the NHS website; or
  • (ii) adopt, endorse or accept responsibility for the accuracy or reliability of any such information. Under no circumstances will Cancer Central be responsible.

Our promise to Information Providers:

• By providing us with your profile details you are giving Cancer Central consent to show this information to information seekers, once approved through the validation process.


• We will work with you, to connect you to more people who can benefit from your product, service or support and provide anonymous information about the number of views and search appearances.


• Because we will be coming together as one big industry, private, public and not for profit to help those who need us the most. In time, we will be able to understand the gaps in provision around the UK so that you can look to expand in those areas of the Country most in need of your support.

For more information, please see our Privacy Policy, Cookie Policy and Safeguarding Policy